Benefit Cosmetics Boutique & BrowBar is Benefit’s San Francisco shop at 2117 Fillmore St, at California. It is a makeup and skincare boutique and a brow bar under one roof, with the humor and bright pink packaging the brand is known for. Stop by to find your favorite products, get makeup tips, or have your brows done.
Brow bar and beauty services
The BrowBar is the reason many people come in. Services include:
- Brow waxing, threading and tweezing
- Brow tinting and brow lamination
- Lash tinting
- Lip, chin and full-face waxing and threading
- Makeup application and makeup lessons
Call the boutique at 415-567-0242 to ask about services and appointments, or visit benefitcosmetics.com for the full list of products.
A San Francisco original
Benefit started in San Francisco in 1976, when twin sisters Jean and Jane Ford opened a small beauty boutique called The Face Place in the Mission District. The first product they sold there was Benetint, a rose-tinted stain for lips and cheeks that is still one of the brand’s best-known products. The shop grew into Benefit Cosmetics, and the brand has been owned by LVMH since 1999.
The brow bar idea is a San Francisco story too. Benefit opened its first Brow Bar in 2003, at a Macy’s in the city, and brow services became a signature of the brand. The Fillmore Street boutique, which carries the full range of Benefit makeup and skincare along with the BrowBar, is one of its neighborhood shops in its home city.

