SF Millinery

Sarah Fedaie is a San Francisco native with a deep love and appreciation of design and art. She began studying millinery at the University of Arts: London College of Fashion and has taken courses with many talented and notable milliners from the United Kingdom, United States, Europe and Australia. In addition to having her own label, SF Millinery, Sarah currently apprentices under a master hat maker and studies privately with a milliner in the UK.

In July 2021, she opened her first brick and mortar atelier on the historic and vibrant Fillmore Street in San Francisco, CA.

In October 2022, SF Millinery was a finalist for the 2022 Excellence in Business Awards for Small Business of the Year in San Francisco.

SF Millinery has created bespoke and couture hats for special celebrations and events such as weddings, investitures, awards ceremonies, the Kentucky Derby, The Royal Ascot and the Royal Henley Regatta.