Independent and designer boutiques, from contemporary labels to French favorites. Fillmore Street is one of San Francisco’s best places to dress well.
On Fillmore Street
Fashion Boutiques
45RA Japanese brand that aims for creating clothes in harmony with Japanese seasons.
CieloCielo is a women's boutique at 1903 Fillmore St, at Bush, with a modern, clean look and a point of view. The…
Eileen FisherEileen Fisher makes clothing built on clean lines, simple shapes and sensual fabrics, balancing the timeless with the modern and function with…
Flannel AmericaFlannel is an Australian label founded in 2006 by sisters Kristy and Brooke Lawrence. Its few U.S. stores are in Los Angeles…
Frame DenimFrame is a Los Angeles label known for premium denim with a European sensibility. This Fillmore Street store opened in 2017 in…
Heidi SaysHeidi Says offers edited selections from fine designers and exclusive boutiques around the world: suits, cocktail dresses and luxury lines for the…
In The BlackIn The Black is a marketplace created to give Black-owned businesses access to affordable retail space. It carries clothing, accessories, lifestyle goods…
IsalisIsalis is a women’s boutique at 2326 Fillmore St offering a curated collection of trend-focused pieces each month along with core classics.…
Margaret O’LearyMargaret O’Leary began as a hand-loomed knit line and has grown into a full collection of knitwear made from fine Italian yarn…
MioContemporary women's wear with designs from small American houses plus some unusual European designers.
MudpieMudpie was created in 1976 to bring fine domestic and European children’s clothing and toys to San Francisco. The owner and her…
No Rest for BridgetNo Rest for Bridget is a women's fashion boutique at 1930 Fillmore St, with multi-brand and in-house pieces made for the office,…
PAIGEPaige Adams-Geller and Rosie Huntington-Whiteley are thrilled to debut PAIGE on Fillmore Street. Building off of the success of their recent creative…
Rachel ComeyRachel Comey started her New York label in 2001 and is known for off-kilter, artful clothing, shoes and jewelry. Her own stores…
Rag & Bone
ReformationReformation makes sustainable women’s clothing and accessories.
rutiRuti stocks a mix of women's ready-to-wear, shoes, bags and jewelry, showcasing a carefully-curated collection of chic, modern staples and statement-making accessories,…
SézaneSézane is a Paris label founded in 2013 by Morgane Sézalory, built around romantic, easy French-girl wardrobe pieces. Its own stores in…
SVRNSVRN, pronounced "Sovereign," is a Chicago-born fashion boutique at 1928 Fillmore St, at Bush. It opened its San Francisco store in 2024…
The FinerieThe Finerie is a clothing boutique at 1909 Fillmore St.
VELVETIt began in 1997 as an aspiration to create fashion forward tee shirts that embodied the laid-back luxe of LA style. Today…
Veronica BeardVeronica Beard was cofounded in 2010 by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, who are married to brothers. The Fillmore…
ZURIGlobally inspired women's clothing ethically sourced and produced in Kenya. Every woman's new everyday uniform. Look good, feel good, do good. Zuri…