Entertainment Zone
San Francisco has created two Entertainment Zones on Fillmore Street. In them, licensed local bars, restaurants, wineries and breweries can sell drinks to go for use outdoors during organized events, so music, art walks and street festivals can fill the sidewalks and streets.
- Upper Fillmore Entertainment Zone
- Lower Fillmore Entertainment Zone
Upper Fillmore
Upper Fillmore Entertainment Zone
The Fillmore Merchants Association is the zone lead and point of contact, coordinating participating businesses and community partners and working with the City and the police.
Where it is
- Fillmore Street from Jackson to Sutter Streets
- California Street from Fillmore to Steiner Street
- Pine Street from Fillmore to Steiner Street
Lower Fillmore
Lower Fillmore Entertainment Zone
Honey Art Studio is the zone lead and point of contact. New Community Leadership Foundation is a community partner. The zone is built around the Lower Fillmore’s blues, jazz, R&B and spoken word heritage.
Where it is
- Fillmore Street from Sutter to McAllister Streets
- O’Farrell Street from Steiner to Fillmore Street
When it can operate
Thursday through Sunday, year-round, from noon to 11:59 p.m., during sidewalk events and street closure events. Drinks to go may be sold only during those hours.
How events work
Rules that apply in the zones
Who can sell drinks
Only licensed restaurants, bars, breweries and wineries can sell drinks to go for the zone. Other businesses that want to take part must notify the City’s Office of Economic and Workforce Development and the state Alcoholic Beverage Control department.
Wristbands and cups
Everyone drinking in the zone during an event wears a wristband showing they are 21 or older. Drinks are served in compostable or reusable cups, never in glass or metal, and nobody takes them outside the event area.
Notice and safety
The zone lead tells the City and the police at least 30 days before each event. Each event follows a security plan approved by SFPD, and street closures need their own City permits.
Lower Fillmore
Participating businesses
The Lower Fillmore plan lists these businesses as confirmed to take part. The Upper Fillmore plan lists its own.
Take part
Get involved
Merchants, performers, event partners and sponsors can reach the Fillmore Merchants Association about events in the Upper zone. The City asks for advance notice of every event, so please contact us early. For the City’s program, see the San Francisco Entertainment Zones page.
