Heidi Says offers edited selections from fine designers and exclusive boutiques around the world: suits, cocktail dresses and luxury lines for the well-traveled, and creative fine jewelry. Founder Heidi Sabelhaus Myers has dressed Fillmore Street women for work and special occasions since 2001.
From a website to a Fillmore boutique
Heidi began in marketing, working on integrated campaigns for Pixar and Apple, and later at a Seattle dot-com. In 2000 she started her own business, HeidiSays.com, and moved it to San Francisco. In October 2001 she opened her first shop on Fillmore Street, in a month when the city was still shaken by 9/11. About a year later she stopped selling online, because she could not keep up both the shop and the website.
Growing on Fillmore
A shoe shop followed in 2007, and in February 2008 she opened HeidiSays Casual, answering customers who wanted relaxed clothes as well as dressier ones. In 2015 she brought her clothing shops together at the original address, 2426 Fillmore, with a remodel in warm wood and marble and the casual line set up as a store within a store.
Customers come from across the country, but in a 2011 interview Heidi said locals are her favorites.
