Toujours Lingerie is a small boutique at 2484 Sacramento St, just off Fillmore, that has offered fine lingerie and European sleepwear since 1986. The name means “always” in French, and the shop’s tagline is “Begin a Love Affair.”
Inspired by tiny Paris shops
Owner Beverly Weinkauf was inspired by the tiny lingerie shops she saw in Paris, and her store is only about 350 square feet. She found the Sacramento Street space after spotting a “for lease” sign on a drive home from the airport. She had earlier run a shop called Chloe across the Golden Gate Bridge, and her vision for Toujours was lingerie that would stand the test of time.
Fittings and brands
The shop is known for bra fittings and for taking the time to find a fit that suits your shape. It also offers bridal lingerie. Brands include Chantelle, Falke, Hanro, Lise Charmel, Marie Jo, Prima Donna and Simone Perele. It is mainly a women’s shop, with a loyal following of men shopping for gifts. For hours or to ask about a fitting, call 415-346-3988.
