Athleta sells performance-driven apparel in feminine designs for yoga, running, training and everyday wear. The shop hosts in-store events and is dog-friendly.
A San Francisco beginning
The Fillmore Street store opened in January 2011 and was the first full-scale Athleta shop anywhere, following a small pilot store in Mill Valley the year before. The brand began in 1998 in Petaluma as a women’s activewear catalog. Gap Inc., which is headquartered in San Francisco, bought it in 2008, and Athleta later moved its own offices to the city.
