Privacy Policy
Last updated: November 2, 2026
The Fillmore Merchants Association (“FMA,” “we,” “us”) runs fillmorestreetsf.com, a guide to the shops, restaurants, services and events of Fillmore Street in San Francisco. This page explains what information we collect through the site, how we use it, and how to ask us to remove it.
Information you give us
- Newsletter sign-up. If you subscribe, we collect your email address. It is stored in Mailchimp, which sends our newsletter. We email you a confirmation first, and every newsletter has an unsubscribe link.
- Contact and membership forms. If you write to us or apply for membership, we receive the details you enter (such as your name, email, phone number, business and message). Messages are emailed to the association and kept in the site’s admin so we can reply.
- Donations and membership payments. Payments are handled by our payment processor. We see the name, email and amount of your payment, but card numbers go directly to the processor and are never stored on this site.
Information collected automatically
- Analytics. We use analytics to see which pages are visited, so we can improve the guide. This records things like pages viewed, your approximate location, and device and browser type. It is not used to identify you personally.
- Cookies. The site and the services above may set cookies to work properly and to measure traffic. You can block or delete cookies in your browser settings.
- Embedded content. Some pages show our Instagram photos or maps. Those services may collect information about your visit under their own privacy policies.
How we use it
We use your information to send the newsletter you asked for, answer your messages, process applications and payments, and understand how the site is used. We do not sell your information, and we do not share it except with the service providers that help us run the site (such as Mailchimp, our payment processor, and our web host), or if the law requires it.
Business listings
Merchant pages list publicly available business information such as name, address, phone number and website. If you own a listed business and want something corrected or removed, contact us.
Your choices
- Unsubscribe from the newsletter at any time with the link at the bottom of any email.
- Ask to see, correct or delete the personal information we hold about you by contacting us. California residents have additional rights under the California Consumer Privacy Act, and we will honor those requests.
Children
This site is not directed to children under 13, and we do not knowingly collect their information.
Changes
We may update this policy from time to time. The date at the top shows when it last changed.
Contact us
Questions or requests? Use our contact form and mention “privacy.”