Miette is one of San Francisco’s best-loved pastry shops, and since September 2025 its flagship has been at 2252 Fillmore St, across from the Clay Theatre. The name means “little crumb” in French, and the shop is built on paying attention to small things: cakes, macarons, cupcakes, cookies and one of the city’s great candy walls.
From a folding table to the Ferry Building
Meg Ray, who baked and lived in Sweden and France, started Miette in 2001 at the Berkeley farmers market with five or six cakes and a folding table. The idea was everyday indulgence made from the best organic ingredients, with the beauty of European pastry and the honesty of California produce. One of her first moves was opening an account with Straus Family Creamery, the organic dairy in Marshall, and that butter and cream is still in nearly everything the bakery makes. Miette opened its first shop at the Ferry Building in 2005, and a Hayes Valley confectionery followed. Ray also wrote the cookbook Miette: Recipes from San Francisco’s Most Charming Pastry Shop.
Why Fillmore
After closing the Hayes Valley store, where safety concerns were a reason for the move, Miette made Fillmore Street its San Francisco flagship. It joins the Ferry Building shop, with other shops in Larkspur and Oakland’s Montclair Village.
What to get
Layer cakes and cupcakes, French macarons and cookies, house-made confections, and chocolates and candy imported from across Europe. At the heart of the shop is the Swedish pick & mix, with nearly one hundred bins of gummy, sour, salty and sweet candy and a few unusual types of licorice. Bring a bag and fill it yourself. Open daily, 11 a.m. to 7 p.m. (6 p.m. on Sunday).
